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Unleashing the Power of Brand Strategy: Strategies for Success

In the ever-evolving digital landscape, standing out is not just a choice; it’s a necessity. Your brand is the heartbeat of your business, and its resonance can either elevate you above the noise or drown…

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Ultimate Guide to CBD Marketing

With the legalization of marijuana happening left, right, and center, it was just a matter of time before the cannabis industry enjoyed unprecedented growth. The legal cannabis market in the US alone is projected to…

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The ABCs of CBD Marketing

US-based CBD brands can now sell on Shopify, opening up the industry to the platform’s serious potential to propel growth. Find out what you need to know when marketing your eCommerce CBD business.   With Shopify’s…

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Facebook Alternatives: 7 Alternatives to Advertising on Facebook to Consider

Listen to your Grandma: Don’t put all of your eggs in one basket. Sure, your Gran probably wasn’t talking about Facebook marketing, but her wisdom holds true. For some time now, the cost of advertising on…

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Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine

A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as…

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10 Link Building Lies You Must Ignore

Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of…

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Email Attack Protection Best Practices and Anti Spam Techniques

The costs of email attack is devastating for businesses. These costs include financial loss and payout, but also the negative branding and reputational harm. The average cost of a spear or phishing incident runs upwards…

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In-depth On-Site SEO Checklist for 2019

Not everything is a ranking factor. Some are for usability, accessibility, and branding. And some of these may not apply to you. 1. Meta Tags Title Tags – You should include a title with every page…

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Shattering Gendered Marketing

In industries where products have been historically marketed based on gender, some brands are beginning to shun stereotypes and embrace neutrality In a 1955 print ad, the household brand Lux presented a woman dressed in a sensible…

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Is There Magic in the Mashup of Data and Creativity?

I have always been curious about how people generate ideas for radical innovation. It’s why I have a wide variety of books on the topic on my shelf, from Melissa Schilling’s Quirky: The Remarkable Story of…

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UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research

Consumers have a host of concerns moving into this year’s holiday shopping season, spanning from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15…

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Just 22% Of Consumers Trust ‘Native’ Ads, Study Finds

Engagement with “native” advertising — more commonly called sponsored content — varies by age, according to a new study from Outbrain. While 28% of respondents report having clicked on native ads in the last six…

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