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App Development

The Importance of Mobile Apps for Your Business

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The internet is one of the easiest places to find stores, gifts, music, information and so much more. As a business owner and marketing manager, you want to find your target audience and consumers and get them to complete an action; such as, filing out a form or buying a product/service. In a recent article from Business Insider, it was mentioned that smartphone mobile apps now account for 50% of digital media interactions by consumers. This means that half of the consumers that go online do it through mobile applications instead of desktop browsers. This mobile app trend is due to the fact that in the US about 70% of the population owns a smartphone or tablet. Many consumers today are upgrading their devices to have access to faster networks such as 4G LTE. Additionally, smartphone manufacturers are increasing the screen size for many of their current smartphones. A device with a larger screen makes online content more visible and products can include more details. Thus, it allows consumers to engage more and makes it easier to complete your call to action.

Consumers are already online, why not make it easier for them to buy than with a mobile app? If your business wants to develop a mobile app reach more consumers, then RG Pacific can help your business reach that goal.

To find out more about RG Pacific’s Mobile App Development click here.

To access the full article from Business Insider Click Here.

Resell to Your Customers in Their Pockets- Mobile App E-Commerce is Here

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Mobile has now become a household name. In just a few years, having a mobile website has gone from a novelty to a must have. Nearly 80% of new websites are now built on a “responsive” platform, meaning that the site can respond to any screen size, most importantly mobile devices.

Online Stores have known the importance of mobile for a while. E-Commerce giants like Amazon and Best Buy have re-aligned their marketing strategies that are heavily based on mobile with the creation of mobile apps for devices. Amazon created the “one click” checkout option that made buying on mobile phones easy; some even prefer it over the regular desktop website. Best Buy began offering deals solely available on their mobile applications, giving users an incentive to carry Best Buy in their smartphones. As these E-Commerce giants paved the way, small businesses online only hoped that one day such an option would be available for their own stores. That time is now.

Mobile Application development has never been easier and more affordable. With the growth of the Android Platform and popularity of Apple iOS, both platforms have adapted more web friendly application code, which has allowed web developers to also code for mobile. Since 2006, mobile app development costs have dropped nearly 40% due to the growth and rapid popularity of Mobile.

But, as many online stores looking to develop an app ask- do you really need it? Aren’t you doing enough by simply having a mobile responsive website? The answer is a confident NO. And here is why.


1. A Mobile App is always on

Think about it. Google Maps. Facebook. Foursquare. All these apps are usually always on when you are using your phone. Google Maps tracks you via GPS. Facebook sends you messages and alerts you as they come in. For your online store, you have un-interrupted access to your customers when you need to give them alerts. Have a special sale coming up? Send them a notification! Is their order ready to ship? Send them their tracking order directly. Being always available to your customers with their smart phones is more effective than Email, Social Media, and Website Messages COMBINED.

2. Your store is always OPEN

Imagine the ease of your customers when, instead of walking over to their laptop and coming across your email (remember that only 5-10% of emails get read on average), they simply open your store application and see what is new. This is the instant access that will seperate you from your competition. The mobile application does not have to be a MOBILE STORE, it can simply be a gateway to your current mobile site. The advantage is  in the perks of an online app- location tracking, easy login, more personal preferences, and ease of communication.

Again, you do not need to develop a whole new shopping experience- unless you want to. Both linking to your online store or creating a shopping experience work. The latter takes advantage more of the advantages of an online mobile app shopping experience- better images, easier checkout,  custom shopping process experience, and more importantly, instant tracking data when, where, and how users buy your products in real time.

The time to get mobile is now. So get in your customers pockets!

Apple iOS Development Now Offered by RG Pacific

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How many electronic devices do you have with you right now? You are probably reading this from your computer and chances are you have a smartphone and perhaps a tablet by your side as well. Our lives almost revolve around these new pieces of technology, and if used properly can prove to be a great asset to a business.

In today’s fast paced work environment, customers are constantly on the move and the thing that is always with them is their mobile applications. Whether it be their tablet or their phone, consumers are constantly hooked in to the internet, which creates a large demand for mobile apps. So, RG Pacific is now beginning to develop Apple iOS apps to help businesses reach out to their customers. This allows customers to have all the information of your business or company at their fingertips.

Additionally, having a mobile app provides a plethora of benefits to your business. Some of the most noteworthy advantages include building loyalty with your customers, while also reinforcing the image of your brand. Not to mention increasing exposure across the market while increasing visibility, accessibility, and sell-through. At the same time, your customers can now have easy and quick access to your products or services with the ability of getting notifications for special events or launches. They will also have quick and direct access to your contact information and can easily get directions to where you are from their mobile device.

If you haven’t realized by now, the future of your business relies on your ability to expand to the ever-growing mobile market that exhibits critical dominance over today’s market. Do not risk losing a potential lead because you are not engaging them in a new platform that is encompassing over 55% of all web traffic. Your mobile app will not only allow you to market your business, but also to connect to your customers in an entirely new way.

By choosing RG Pacific you will be able to take advantage of our in-house, local team in Los Angeles that can work with you in order to create a user-friendly mobile app on a variety of mobile platforms, appealing to your target market. We will offer your business full source mobile development from concept to product launch and guarantee your business the attention of our product development team that works with you to develop the ideas and solutions to suit your business.

How iPhone applications can help your business

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Who doesn’t have or know about an iPhone nowadays? It seems Apple has its own Internet niche and platform, especially with the popularity and dominance of the Apple iPhone and iPod Touch (not to mention the iPad that was released this month). The web experience on an iPhone is quite different than any other mobile device with web browsing capabilities. It seems that iPhone-based mobile websites have a different feel compared to other wireless websites- They look, feel, and are experienced differently.

Because of this superiority in how a mobile website can be experienced using an iPhone or iPod, Apple iPhone application development is extremely popular to corporations and businesses alike. the Apple iTunes store has become dominant as compared to other Internet giants, namely Google, Blackberry, and Microsoft. People are more likely to spend money on an iPhone app than to use a free wireless application offered by other service providers. This exudes Apple’s dominance, and therefore businesses need to understand this and develop an iPhone application for their products or websites aside from any other mobile initiatives. It seems have a “Apple” plan of action is an area now that is completely independent from all other online initiatives. This is powerful stuff.

As a business owner myself, and an iPhone app developer too, reliance on Apple’s web audience is both important and essential to success and long term planning. Everyone expects Apple App development to continue to grow, so a business that relies on e-commerce of Internet exposure as an arm to their growth needs to implement an iPhone app initiative to remain ahead and competitive in their market. But, what kind of iPhone app should you develop? This intriguing question can result in either spending a few thousand dollars, to upwards of $50K+ in development.

Realizing what you want your iPhone website to do is important. Its it what you want the app to do that matters. There are two main distinctions in development:

1) Do you want it to be an extension of your web content.


2) Do you want your iPhone app to accomplish a task or function with your customers? For example, sell, execute a task, or store data.

Such a distinction is important both financially and strategically. Some retailers do not have the capability to sell on mobile devices, so, rather then develop an iPhone app with that capability, it will not be feasible in the foreseeable future. Therefore, developing an iPhone app that triggers web traffic and promotes products is just as valuable and important. But, for those companies that do have the ability to afford mobile sales and iPhone database development and execution, being realistic in expectations and studying competitors is also crucial.

Remember, iPhone app development is exciting but it has its limitations. Many developers are frustrated that Apple only gives limited code access and manipulation, therefore limitations exist. Also, once you develop your app, getting it on the App store requires much work and PR initiatives, as well as rules and guidelines.

For more information on app development and marketing, my company would be glad to be of service. You can write me at info@rgpacific.com with your specific questions or call me directly to discuss your project ideas. Apple is now important to business strategy on the web, how will you apply it to yours?

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