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Extend Reach Through Instagram Hashtags
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A majority of businesses today are shifting towards social media to attract new potential customers. Ever wonder why you are not receiving the desired likes or followers you deserve? Hashtags on Instagram posts are one of the easiest ways to engage with customers and ensure brand loyalty.

By using hashtags, it allows you to be discoverable by anyone using the app while extending your potential reach. Another advantage is that it allows you to link events and promotions specifically through your business name.

Now that you understand all the benefits of hashtagging in Instagram, the next step is to see what types of Instagram Hashtags are out there. Usually successful Instagram pages use hashtags that are simple yet explain what the post is all about. Keep in mind that sometimes it is better to use common keywords such as “food” for example because they are easier to find.

Just remember, hashtags only benefit your business rather than hurt it as long as it has context with your page and posts. Lastly, hashtagging is not only limited to Instagram but is also on other social media platforms as well such as Twitter, Facebook, Pinterest, and Tumblr. What are you waiting for, start incorporating hashtags into your Instagram page now and gain the exposure you need!

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Adapting Your Business Marketing Tactics for Facebook’s Algorithm Change
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Facebook has been making companies that rely on Facebook Organic Reach to go crazy so far in 2018! In late 2017, Facebook tested a new algorithm change that had oversea businesses in shock. In pre-selected international markets, the algorithm change began to promote posts from actual people – instead of businesses. Marketers were stunned and left wondering how they could possibly reach their audience again on their most lucrative platforms out there. Remember, the fastest growing segment on Facebook is people over 40 years of age who are very business friendly.

In the U.S., the change became permanent in January – the “people over pages” algorithm update was released to everyone. And the effect was immediate.  Businesses were hit hard and their organic reach went from 6 digits to less than a few hundred!

If you read the news and listen to the experts, there have been plenty of research that supports this change. But what really matters RIGHT THIS MINUTE is: How can you reach your Facebook audience again after this update? No doubt, it is going to be a challenge that we all have to adapt towards. In order to do so, businesses need to create more quality content that engages conversation amongst users while being involved with Facebook groups. Here are a few ways my business is adapting to the new algorithm. RG Pacific creates new and attractive content on business pages that link to the company’s website while ensuring that users have a chance to comment and convey their ideas in the post.

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Facebook Announces New Measurement Tools for Marketers
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Facebook is introducing new methods of ‘people based measurement’ that will help marketers see how effective cross-channel campaigns are, related to online and offline return on investment. On September 21st the social media channel announced that it would be partnering with the companies: Nielsen Catalina Solutions, Oracle Data Cloud, Neustar MarketShare and Visual IQ. This collaboration between Facebook and third parties would allow brands to have more accurate results. For example with Nielsen Catalina, brands will be able to learn how a campaign affected the offline purchases by connecting purchasing data from ads on Facebook and Instagram. The partnerships with Oracle Data Cloud would allow Datalogix to reach Facebook’s Lift API and examine how likely people are to purchase products if they have or have not seen an ad. The programs of Visual IQ and Neustar would allow brands to measure the ad impressions on consumers. The changes that Facebook is creating are allowing social media to become more brand friendly by creating new techniques to reach consumers and measuring these methods. This demonstrates how social media is becoming a greater influence between brands and consumers.

 

To access and read the full article from AdWeek click here.

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Instagram is Changing the Way Businesses Advertise on Social Media
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RG Pacific has actively proven that Social Media Marketing (SMM) can elevate a company’s customer base and increase sales in a dramatic way. SMM implements social networks such as Facebook, Twitter, and Instagram to successfully brand and market a business among today’s largest communities. Through years of successful experience and training, our web and marketing team at RG Pacific has mastered the algorithms behind top and upcoming social media platforms to help our clients create an impactful social media marketing plan. We like to live on the cutting edge of marketing innovation so our customers’ businesses stay ahead.

Until recently, marketing boutiques such as RG Pacific had little control over the reachable demographic on the image based social media platform: Instagram. On the other hand, Twitter and Facebook had optimized features, such as paid in-app advertising, feedback on activity, and interactive platforms. Instagram was a relatively elusive platform for the purpose of SMM.

According to a Pew Research Center report, 72% of online American adults use Facebook. So, when Facebook purchased Instagram in 2012 they also acquired the data from Instagram’s younger demographic. Since its acquisition of Instagram, Facebook has already begun making changes within Instagram that allow the RG Pacific’s marketing team to use Instagram in innovative ways to bring more customers to our clients. We are able to gain more insight into our target demographics’ preferences through the use of Facebook and Instagram’s detailed demographic data. Additionally, Facebook has incorporated their algorithms into Instagram news feed, which allows relevant and personalized content to be featured on a user’s Instagram homepage, placing our advertisements in the hands of potential customers.

Our team of experts recognize the immense value Instagram presents to our clients when it comes to accessing potential buyers and brand followers. Instagram now has 500 million users, and 300 million of them actively use the app every single day. Collectively, Instagram users are tapping the “like” button on Instagram 4.2 billion times per day, placing Facebook’s latest project on the forefront of user interaction. Our team at RG Pacific has years of working with Facebook algorithms which are now being implemented within Instagram. By combining this knowledge with our creative content development, we have finally gained control over how our clients are represented on Instagram.

With a highly comprehensive grasp on the back-end functions of Facebook, Twitter, and Instagram, RG Pacific has completed the SMM trifecta and we are excited to bring this knowledge to our clients. RG Pacific uses our client’s accounts to create content that reflects the culture of the consumer using the data provided on Analytics reports, social media insights, and e-commerce data. Our creative team works closely with the companies we represent to increase their online presence and generate leads to their products and services. We customize our SMM services to develop inspired marketing campaigns and engaging content to increase followers. In addition to these services, our team creates reports on conversions, clicks, and levels of engagement to help our clients keep track of the progress they are making on the online community. Give us a call at (888) 568-2555 to learn more about how the team at RG Pacific can help your company get into the hands of thousands of potential new customers.

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Your Facebook Social Media Presence
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With over 700 million active users, Facebook is the largest social media platform. People have been using the platform for years to connect and network with others. However, Facebook can also allow businesses to utilize the networking opportunities. You can grow your business and connect with more people through Facebook and here are the reasons why:

By creating a Facebook business page, you are able to connect with customers like never before. People that like your page are interested in your business so by creating a page you are allowing for interested customers to directly communicate with you and build relationships with your business.

One of the most important things regarding putting your business on Facebook is the fact that you are allowing for your business to grow a loyal fan base. With so many users online, businesses can put out relevant and useful content on their pages and in turn, interested customers will catch on and become fans of the company.

Getting on Facebook will also help you in regards to SEO (Search Engine Optimization). By creating a page with continuous content, you will increase your rankings on Google. Everything you post will be indexed by search engines so next time your website or business will show up earlier on Google.

You are also able to exponentially expand your company by getting on Facebook. Every time someone likes your page or a post you wrote, it pops up on all of their friends’ news feeds. This serves as an easy and free form of advertisement that can grow to hundreds or thousands of people throughout the internet. Having a Facebook page also allows for users to quickly share your business with their friends and ultimately expand your customer base as well.

You also need to beat the competition! If your competing businesses are on Facebook, they currently have an advantage over you. To make sure you can best compete with other businesses, it is important to take advantage of all possible platforms that can serve to be beneficial to your business. Joining Facebook is one of these platforms.

However, one key factor to keep in mind is that you don’t want to forget about your page and stop posting content. This will only hurt your business. You need to make sure to continuously create posts, while making sure not to spam people. This is where RG Pacific can help. how to get quality backlinks RG Pacific manages social media accounts and we will make sure to properly engage audiences to maximize potential gains. For a quote on social media marketing you can click here.

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Online Black Friday Sales Top $1 Billion. Time to Sell Online Better Than Ever
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CNN recently reported that Online Black Friday sales topped $1 Billion last week, the most ever. That is a 26% increase from 2011. All signs point to 1 thing- the time to sell online is now.

Bricks and Mortar stores only account for 45% of online sales, companies like Walmart, BestBuy, and Apple seeing a 32% combined increase from a year before. That data tells a very revealing story… 55% of online shopping came from 2nd tier websites, or small business or niche eCommerce companies. The data is telling- the time to sell online is now.

With the ability to create a powerful e-commerce website using 3rd party platforms like OpenCart, Magento, and WordPress, it is only logical that every small business in the retail industry needs to be online. 55% of local business search is mobile now. Online Advertising is more affordable than ever using tools like Google Adwords and Yelp Ads, and deal makers like Groupon and Living Social.

The good part about this new trend is that there is so much room to grow. Other than electronics, consumer polls show that there is no #1 site in many other retail categories like Womens Clothing, Sporting Goods, and others. A new e-commerce company can lay claim to a niche locally and even nationally.  With the increase of social media marketing and peer ratings, high budget advertising is really a thing of the past. Peer-to-peer marketing is now more vital than ever. Having high reviews, social media exposure, and competitive pricing go a long way today. Get in on it now!

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How to Market Your Company on Facebook
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Social media is here people. Its no longer a fad, a trend, a new “hip” niche in the internet. It is front and center now, ahead of every business who wants to see the next quarter report with positive earnings. People socialize on the internet now more than ever.  Everyone is using the internet  on the go now, with mobile web search second to text messages, in their smart phones.  It is imperative for a company to target this audience with their marketing initiatives, and naturally, Facebook, the face of social media, is the most ideal option.

But how do you do it? How do you market your business product or service to a network of millions of people, the 3rd largest population in the world if Facebook was a nation?? That is the million dollar question (literally). But no worries, I am here to get the search started! Here are the top 2 ways to market your company on Facebook:

Facebook for Business

A business listing is essential on any internet directory. Reviews and visibility are king. A Facebook Business Page allows your company to gain a voice on the network.  You are able to gain a large following with “likes”, which is the equivalent of friends on Facebook.  It is a great platform to gain insight on customers, market new products, announce events, and engage new clients.  The goal is to gain access to friends of your followers. How? Well as you gain likes, make sure that what you market to their pages or timelines encourage action, such as promotions or discounts. People tend to trend those kinds of activities the most.

Facebook Groups

Groups are large niche networks of Facebook users, usually for a cause or reason.  They are similar to your business page, only thing is you join it or create it, and it is not entirely public. Starting a group is similar to a business page, but joining groups are where the value is.  Some groups are with tens of thousands of members, so it is an ideal platform to build your audience. Have a common strategy though, and be cautious. You can be kicked out groups, or tuned out, if you are too aggressive with your product or service. Be smart and engage users with talking trends. Take part in discussions. People are more likely to follow you if you are seen as engaging, rather than just another form of advertising.

There you have it folks, the top 2 tools at your disposal on Facebook for online marketing. Their are advertising avenues as well, such as Facebook Ads, that are similar to Google Adwords text ads that allow you to pay per click or impression. You can guide people to your Facebook business page or website. Personally, I guide those visits directly to my landing page or website. Unless you have a truly busy and engaging Facebook page, don’t risk the lead.

Good luck my friends and remember, find out who your customer is, and start the strategy with a solid plan!

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How to Advertise on Facebook – Paid and non-Paid
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Facebook is the number one social website on the planet.  It has become its own eco-system on the web. It reminds me of AOL in the 1990’s… you would log in and enter a unique online world, not an empty hallway like Google and Netscape (remember them?) used to be.  Facebook holds more information about people than any other PR company can ever give you, and there are both free and paid methods to get business using that information.

One of the first strategies any online marketing strategist will tell you is to get a Business Page on Facebook.  It can become your business hub of your social media strategy. You can use it to attract a fanbase, similar to an email list or phone list, that allows you to convey a message to all at the click of a mouse. The goal is to get a broad audience, with the biggest companies having millions of followers. Interacting with others on facebook and being proactive amongst users will gain you a following in no time!

Another free key strategy on facebook is to be active in social groups. Similar to forums, you need to be aware that no one wants to be sold every second of the day! Engaging potential clients with issues and questions they have is just as important as pitching your new product or service. The more they see you as an online friend, the better the chance that their social circle will migrate to your business page

Online Ads are the main revenue source for facebook, and for good reason. Facebook gives you the power to concentrate your ads to a very specific audience. Filters like age, income, location, income, education, company, profession, etc. give you the power to center your message to your customer profile. NO ONE offers that in the real world, which is what makes Facebook a must for any business!

As you will see from the points noted above, your facebook marketing campaign needs to be centered on your online business strategy. Mainly, who is your customer?? This is key to be successful. Taking in mind what you now know, creating or re-writing your strategy tailored for Facebook is most likely essential.

Happy hunting!

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