• Phone: 888-568-2555

Local SEO

  • rgpadmin
  • No Comments

In-depth On-Site SEO Checklist for 2019
620 300 rgpadmin
  • Not everything is a ranking factor. Some are for usability, accessibility, and branding. And some of these may not apply to you.
SEO Internet Marketing quote

1. Meta Tags

  • Title Tags – You should include a title with every page on your website. It provides web crawlers with context for indexing and ranking while providing visitors with an insight into your content. Your title should be kept under 70 characters. Doing so will keep your titles from being shortened at the tops of browsers or tabs where they are normally displayed
  • Description Tags – Optimize the description portion of your markup by ensuring there is a maximum length, with spaces, of no more than 200 characters. Though the description has no value for search ranking, it adds usability and can either drive traffic to or away from, your website. Anything over that character count can result in your descriptions being truncated, or maybe not even being used within SERPs.
  • Geo-Targeting – Include Geo-meta tags, which provide context for localized searches. Mobile searches rely heavily upon this metric. Use www.geo-tag.de to automatically generate Geo-meta tags.
Geo targeting code example
  • Language – Ensure you are using appropriate language tags. W3C recommends the use of an HTML attribute instead of the old method of using a meta entry.
  • Multiple Locations – Multi-regional and multilingual sites should reflect their versatility with easy to discern navigational elements, multi-regional meta tags, and text to help visitors get to the part of the site most appropriate for them.
  • Hreflang Attribute – HTML markup using the hreflang attribute should be utilized to allow browsers and search engines to control for language automatically.
  • Canonical Tags – Employ canonical tags to keep from being penalized for duplicate text. In situations where your website’s information needs to appear in more than one place, this coding element lets Google and other search engines know you are not trying to game the system.
canonical tag code example
To read the full article, click here: https://www.amberddesign.com/onsite-seo-checklist/
  • rgpadmin
  • No Comments

Businesses and Search Directories
150 150 rgpadmin

Here are some helpful tips for new or existing businesses seeking listing advice on search directories. When it comes to listing your business to multiple search directories, a useful tip that not many people know about is that you can change them manually which is free. Usually, in each directory, there is a link or button that allows you to claim the listing. While there, you can edit the information to match your business perfectly.

Although automatic listings services are available, some companies do not let you keep the updates they provide once you stop using their services on a monthly basis. Even then, automatic listing services do not always cover every single directory which you would still have to edit yourself. The advantage of hiring a marketing agency instead allows you to control your budget while keeping the updates the agency has done for your business. Remember, the improper information listed about your company on search directories could greatly affect the number of visits.

  • rgpadmin
  • No Comments

HTTP vs. HTTPS: Which is Better?
150 150 rgpadmin

Unless you are tech savvy and are constantly keeping up to date with the latest digital trends, the average user would probably not understand what HTTP or HTTPS even means. In simple terms, HTTP stands for Hypertext Transfer Protocol and is the most common way to connect and access websites. On the other hand, HTTPS is another iteration of HTTP but adds a layer of security to handle confidential material. Another protocol that can be used with HTTPS is the secure socket layer (SSL) which checks to make sure that the information from one party sent to another is consistent without any tampering.

HTTPS is used for e-commerce businesses or banks who require online payments via credit card since the added layer of security and encryption make it a safer choice than HTTP. Now that you know which one is better to use, how does HTTPS contribute towards Search Engine Optimization (SEO)? When it comes to Google search, Google tends to put preference towards safer websites which HTTPS fulfills. Ultimately, this leads to slightly increased rankings for websites that use HTTPS but what mostly changes the ranking is still website content.

  • rgpadmin
  • No Comments

Top 10 Reasons to Create Micro Websites for your Business
800 532 rgpadmin

Business exposure is so crucial nowadays, especially in todays economy. I see so many businesses cram soo much information on their websites with the intention of exposing all of their products and services to their customers. With their online marketing and advertising budgets lower than before, it has become crucial for businesses to sell as much as possible to each web visitor all the time.

They also have the intention of becoming optimized and listed for all their web services on Google and other search engines. But, since their website is so full of different information and services, it is hard for them to become specialized in a specific service or product… hence, they have a low page rank and do not appear on the 1st page of their product keyword searches! This is huge dilemma and alot of businesses do not know what to do. They cannot afford to remove information, they have no time to redesign their site… and their budget is small. What can they do?

Creating micro websites is the answer! A micro website is a mini website that is specific to a product or service. You have 10 products? The key here is creating 10 mini websites (3-4 pages) that are keyword dense and specific to theis product/service, with a powerful keyword based URL. The goal? Get optimized and listed faster for this product/service keyword, thus having another “branch” in your online marketing tree of offerings.

Here are the top 10 reasons this will work:

  1. You can keep it specific to a keyword phrase only! You do not have to worry about Google or another search engine not knowing about what your site is about. The content and keywords will be very specific and direct.
  2. You can buy a keyword based URL for your product or service. As you all may know, your URL is the most powerful SEO tool in search engine optimization. Adding your keyword to your domain name can work wonders.
  3. You can show your company specialization for this particular product or service. As you know, many web visitors do not take the time to really familiarize themselves with your different offerings. A micro website gives you the chance to show off your expertise and uniqueness of your company as it relates to the product or service.
  4. A micro website will get you ranked faster. Creating a micro website that is specific to a keyword phrase gives you up to a 40% faster optimization rate, thus getting you ranked higher much faster than your main website would.
  5. Saves you money in online advertising. As you know, SEO takes alot of time. A micro website can save you tons of money in the long run since it can get listed faster than your main website.
  6. Gives your company more exposure. Imagine having your micro websites appear for all of your products or services, along with your main website? This is called web dominance. Why not give it a try?
  7. Are affordable. Micro websites cost considerably less than adding the amount of pages to your website, both in design and advertising costs. Why not save money and get more exposure on the internet with another website?
  8. Great regional strategy. Does your business have multiple locations? Are your services offered in different areas? Micro websites can also help you target geo specific customers with the same keyword strategy!
  9. Create backlinks to your website to boost it’s page rank. Micro websites can also boost your main website traffic and ranking too. Linking your micro websites to your main website will give your main site considerable web traffic, thus boosting its page rank and backlinks considerably.
  10. It works. Thousands of internet savvy businesses have been implementing micro websites to their online busness model. Try typing in a city based keyword, check Google local listings, and see how many websites are the same company. This gives companies who implement it more exposure, better SEO results, and a competitive advantage… all the while saving them tons of money. Try it!

If you would like my company, www.RGPacific.com, to work with you to implement this strategy, please give me a call at 323-314-2127. We are located in Los Angeles and offer the best and most affordable web design, development, and internet marketing services.

Please do not hesitate to post some questions!

Start Typing

We are now Shopify Plus Partners!

Got it!
X