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Marketing

UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research

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Consumers have a host of concerns moving into this year’s holiday shopping season, spanning from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.   

The report focuses primarily on business-to-consumer (B2C) online shopping, and also shares some business-to-business (B2B) research findings.

Globally, 65% of online shoppers express extreme concern about data privacy. In Europe, consumers show a preference for a payment method with increased security such as PayPal, Alipay, and WeChat Pay. Anxiety about security rises with age. Some 73% of online shoppers age 65 and older feel extremely concerned about online shopping security.

To read full article, click here: https://www.mediapost.com/publications/article/339103/ups-study-reveals-consumer-concerns-efficiencies.html

Just 22% Of Consumers Trust ‘Native’ Ads, Study Finds

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Engagement with “native” advertising — more commonly called sponsored content — varies by age, according to a new study from Outbrain.

While 28% of respondents report having clicked on native ads in the last six months, only 22% trust what they read.

That’s still better than Facebook, which has a 17% trust level.

That lack of trust isn’t caused by failure to understand the content: 57% grasp the content in native ads, vs. 52% for Facebook.

Not that mistrust is limited to native ads.

To Read Full Article, click here: https://www.mediapost.com/publications/article/339091/just-22-of-consumers-trust-native-ads-study-f.html?edition=114886

Businesses and Search Directories

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Here are some helpful tips for new or existing businesses seeking listing advice on search directories. When it comes to listing your business to multiple search directories, a useful tip that not many people know about is that you can change them manually which is free. Usually, in each directory, there is a link or button that allows you to claim the listing. While there, you can edit the information to match your business perfectly.

Although automatic listings services are available, some companies do not let you keep the updates they provide once you stop using their services on a monthly basis. Even then, automatic listing services do not always cover every single directory which you would still have to edit yourself. The advantage of hiring a marketing agency instead allows you to control your budget while keeping the updates the agency has done for your business. Remember, the improper information listed about your company on search directories could greatly affect the number of visits.

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