Pay-per-click advertising is a form of advertisement used to direct traffic to websites, and involves the advertiser paying the publisher for every click on the ad. Often times this form of advertisement is used with search engines and involves advertisers bidding on the keywords they want. An example of this can be seen with Google AdWords.
Using pay-per-click advertising provides an assortment of benefits. As opposed to paying for an advertisement in a newspaper and not knowing whether or not your target market is exposed to the ad, using a pay-per-click will allow you to specifically reach your target customer and bring them directly to your website. Additionally, using pay-per-click advertising provides measurable and testable results. When launching an ad you can track how many people click on your ad and what they do once they click it. This provides a whole new level of information as opposed to something like a newspaper ad where you can’t compile any information from it. Another benefit with pay-per-click advertising is the simple fact that it is cost efficient. With these ads you are paying for every click so there isn’t much wasted money and you can accurately track your campaign results and return on investment.
However, what is important with pay per click advertising is making sure you are maximizing your profit. Pay per click advertising can be very profitable if carried out correctly, but in order to be successful one must know what keywords will brings them the best results and to bid on those keywords. When hiring RG Pacific to manage your pay-per-click advertisements, we will analyze and assess your keywords including its impressions, CPC, and conversions and then make recommendations to improve your pay-per-click performance and ultimately provide more traffic to your site.