• Phone: 888-568-2555


Does a Landing Page Help SEO and PPC?

587 301 rgpadmin

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are the two most important tools for any online marketing strategy. They both help with short term and long term strategies. The goal is to maximize exposure while at the same time investing only the necessary amount of money to help raise ROI.

PPC is a vital tool for search engine marketing. Some terms can be costly, so it is imperative that you pay the lowest possible cost-per-click price possible. Google Adwords allows you to maximize cost by having the bets possible quality score, which is a metric that Google uses by evaluating the keyword with your website. Naturally, an important component of the analysis is the website Landing Page.

If you simply link all of your 20 or more keyword terms to your homepage, you will more than likely have a low quality score. Furthermore, why would you link a keyword, for example “womens suits”, to your homepage, where its  goal is to allow a person to select where they want to go on your website? Naturally if someone is looking for an item via a keyword, they want to find what they are looking for right away. The more clicks someone has to make in order to get to an action on your website, the bigger the chances that they won’t.

A Landing Page is therefore an important part of your PPC strategy. A Landing Page is an unique website page that is specific to a keyword, product, or purpose.  Most of the time they are not found via normal website search, but only through a marketing channel.  So, for PPC, if your keyword is “womens suits”, your Landing Page will deal specifically with this term, either with content, products, action items, or all.

As for SEO, Landing Pages fit a similar purpose.  Every SEO Strategy consists of dozens or terms, but not all of them yield high priority. Therefore a Landing Page can help you create unique content for keywords that are not ranking high on your website for SEO density.  Again, these pages are not viewable via normal website search. They are built uniquely so that your site can appear in search results for specific terms that the page is named after, has a title tag for, and is content rich with.

Landing Pages are key to any advanced PPC and SEO strategy. it can help your bottom line, improve spending, and make your site highly optimized for short and long term online marketing strategies.


We are now Shopify Plus Partners!