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Search Engine Optimization

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UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
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Consumers have a host of concerns moving into this year’s holiday shopping season, spanning from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of 18,000 customers in 15 countries.   

The report focuses primarily on business-to-consumer (B2C) online shopping, and also shares some business-to-business (B2B) research findings.

Globally, 65% of online shoppers express extreme concern about data privacy. In Europe, consumers show a preference for a payment method with increased security such as PayPal, Alipay, and WeChat Pay. Anxiety about security rises with age. Some 73% of online shoppers age 65 and older feel extremely concerned about online shopping security.

To read full article, click here: https://www.mediapost.com/publications/article/339103/ups-study-reveals-consumer-concerns-efficiencies.html

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Businesses and Search Directories
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Here are some helpful tips for new or existing businesses seeking listing advice on search directories. When it comes to listing your business to multiple search directories, a useful tip that not many people know about is that you can change them manually which is free. Usually, in each directory, there is a link or button that allows you to claim the listing. While there, you can edit the information to match your business perfectly.

Although automatic listings services are available, some companies do not let you keep the updates they provide once you stop using their services on a monthly basis. Even then, automatic listing services do not always cover every single directory which you would still have to edit yourself. The advantage of hiring a marketing agency instead allows you to control your budget while keeping the updates the agency has done for your business. Remember, the improper information listed about your company on search directories could greatly affect the number of visits.

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HTTP vs. HTTPS: Which is Better?
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Unless you are tech savvy and are constantly keeping up to date with the latest digital trends, the average user would probably not understand what HTTP or HTTPS even means. In simple terms, HTTP stands for Hypertext Transfer Protocol and is the most common way to connect and access websites. On the other hand, HTTPS is another iteration of HTTP but adds a layer of security to handle confidential material. Another protocol that can be used with HTTPS is the secure socket layer (SSL) which checks to make sure that the information from one party sent to another is consistent without any tampering.

HTTPS is used for e-commerce businesses or banks who require online payments via credit card since the added layer of security and encryption make it a safer choice than HTTP. Now that you know which one is better to use, how does HTTPS contribute towards Search Engine Optimization (SEO)? When it comes to Google search, Google tends to put preference towards safer websites which HTTPS fulfills. Ultimately, this leads to slightly increased rankings for websites that use HTTPS but what mostly changes the ranking is still website content.

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Pinterest for Your Business: a New Social Media Tool That You Need NOW
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Pinterest has quickly risen in 2012 and has become one of the hottest social networks for  fashion curators, celebrities, brands, and even the POTUS! But more importantly, it is now becoming a must have for e-commerce and business services websites everywhere!

The growth of Pinterest was very sudden and is one of the surprises in the Technology Industry for 2012. Pinterest grew its audience from 2.5 million people to 25 million between 2011 and 2012. By the end of the year, Nielsen ranked Pinterest as the sixth most popular social network, with 27.2 million unique U.S. visitors.

So how exactly does Pinterest work for you an your business? It can allow you to grow an audience similar to Facebook and Twitter BUT it also allows users to follow your brand and share it on a level that encourages trends, products, and reviews. It also is a great SEO tool as well. Your “board” can be optimized with your top terms to make your content SEO rich and gain a larger audience.

If you are in E-Commerce, it is critical that you add an item to Pinterest for your followers to check out (and share,

too!), with a price banner in the corner of the photo. Simply type out the value within the caption, like “Men’s Designer Shirt, $59”. Not only will it grow interest in your product, but can lead directly to sales as well.

One important element of Pinterest that is not only new but critical to business owners, whom are not really aware, is that most Pinterest users are in the purchase-ready part of the buying cycle! They are willing and ready to purchase items as they browse the Pinterest network. Therefore, it is CRUCIAL that you get your products in front of willing buyers who come across your products.
Pinterest is now becoming a critical marketing tool for businesses and is a new and innovative way to drive traffic to your website and, more importantly, build brand awareness and sales.  Pinterest is actively building integration tools for websites and site platforms like Magento, WordPress, and others. Not having Pinterest in 2013 will be a big mistake. Build your presence with Pinterest and see active users that are looking for a product or service like yours. It has even been reported that ROI and Sales is actually HIGHER on Pinterest than Facebook and Twitter COMBINED. That also is a tidbit of information that many are not aware of yet. Take this info and run with it before your competitors do.
Pin it to win!
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How Title Tags on your Website can help your SEO Plan
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Whats up guys,

One of the many questions that clients ask me about their current website is how they can optimize it to get better rankings in search engines, primarily Google.  Many do not understand that before spending money on advertising and an SEO team, they have to get their website going with the proper keywords intact.  SEO starts in a websites inception- when pages are being built and content is being written.  This starts with a websites Title Tag.

The Title tag is like the thesis to your college essay. It encompasses the main points, or keywords, of your page. The page headers, content, and links are supposed to support the main keywords of that page, which is intended to tell Google what your page is about. Each page should be indexed. Do no saturate your page with your keyword phrase though! A rule of thumb is to repeat your keyword no more than 3 times per 200 words.

Alot of websites have tons of pages, but use the same title tag for each page!! This tells Google the page is about the same subject matter, or keywords, virtually making your pages worthless.

The keyword tag and description tag is what Google uses to describe your website in its search listings, so this alone should tell you of its importance. Be smart and write effective content for each page, and use a set keyword phrase. And also please be practical. The main page should have your most important keywords, and your other pages should encompass other terms, but make them similar. For example, “wholesale handbags, purses”. If you have a 5 page website, one or two terms will suffice. 5 pages and 10 keywords will not!!

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Top 10 Reasons to Create Micro Websites for your Business
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Business exposure is so crucial nowadays, especially in todays economy. I see so many businesses cram soo much information on their websites with the intention of exposing all of their products and services to their customers. With their online marketing and advertising budgets lower than before, it has become crucial for businesses to sell as much as possible to each web visitor all the time.

They also have the intention of becoming optimized and listed for all their web services on Google and other search engines. But, since their website is so full of different information and services, it is hard for them to become specialized in a specific service or product… hence, they have a low page rank and do not appear on the 1st page of their product keyword searches! This is huge dilemma and alot of businesses do not know what to do. They cannot afford to remove information, they have no time to redesign their site… and their budget is small. What can they do?

Creating micro websites is the answer! A micro website is a mini website that is specific to a product or service. You have 10 products? The key here is creating 10 mini websites (3-4 pages) that are keyword dense and specific to theis product/service, with a powerful keyword based URL. The goal? Get optimized and listed faster for this product/service keyword, thus having another “branch” in your online marketing tree of offerings.

Here are the top 10 reasons this will work:

  1. You can keep it specific to a keyword phrase only! You do not have to worry about Google or another search engine not knowing about what your site is about. The content and keywords will be very specific and direct.
  2. You can buy a keyword based URL for your product or service. As you all may know, your URL is the most powerful SEO tool in search engine optimization. Adding your keyword to your domain name can work wonders.
  3. You can show your company specialization for this particular product or service. As you know, many web visitors do not take the time to really familiarize themselves with your different offerings. A micro website gives you the chance to show off your expertise and uniqueness of your company as it relates to the product or service.
  4. A micro website will get you ranked faster. Creating a micro website that is specific to a keyword phrase gives you up to a 40% faster optimization rate, thus getting you ranked higher much faster than your main website would.
  5. Saves you money in online advertising. As you know, SEO takes alot of time. A micro website can save you tons of money in the long run since it can get listed faster than your main website.
  6. Gives your company more exposure. Imagine having your micro websites appear for all of your products or services, along with your main website? This is called web dominance. Why not give it a try?
  7. Are affordable. Micro websites cost considerably less than adding the amount of pages to your website, both in design and advertising costs. Why not save money and get more exposure on the internet with another website?
  8. Great regional strategy. Does your business have multiple locations? Are your services offered in different areas? Micro websites can also help you target geo specific customers with the same keyword strategy!
  9. Create backlinks to your website to boost it’s page rank. Micro websites can also boost your main website traffic and ranking too. Linking your micro websites to your main website will give your main site considerable web traffic, thus boosting its page rank and backlinks considerably.
  10. It works. Thousands of internet savvy businesses have been implementing micro websites to their online busness model. Try typing in a city based keyword, check Google local listings, and see how many websites are the same company. This gives companies who implement it more exposure, better SEO results, and a competitive advantage… all the while saving them tons of money. Try it!

If you would like my company, www.RGPacific.com, to work with you to implement this strategy, please give me a call at 323-314-2127. We are located in Los Angeles and offer the best and most affordable web design, development, and internet marketing services.

Please do not hesitate to post some questions!

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How to Improve your Page Rank on Google
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I assume your thinking about improving your page rank.. who isn’t right? Why search the web for articles or buy expensive software when you can easily do it yourself!
Just use Google’s Webmaster Tool’s- a free tool that can work wonders for your SEO and Page Rank goals. Because, ultimately, who knows more about how to improve your PR than Google?

A little about it

Page Rank or PR – It’s The Holy Grail of webmasters.
I’ve searched the web and have read many articles describing what the method of Page Rank is and how to use some sort of gadget to improve it instantly. Some of them give clues how to increase this value. It is interesting to me that, for many people, this indicator seems to be a little artificial. Everyone aims for PR10, which means maximum page rank exposure, but few know the real reason. If a website has good content, it will eventually be displayed on top of the searches for interesting keywords even if it has poor page rank!

Useful clues
All articles, blogs and Google tips leads me to the conclusion that the content of your website is the most important factor. Don’t try to cheat web crawlers or don’t rely only on exchange links with other websites. If the site is interesting, and content is relevenat, its PR will improve sooner or later. Yes, I know that everybody prefers sooner, but you should do it right from the start.

Some recommendations:

Attain as much external links on the website as you can, on a consistant basis. If people find something interesting on our website, they will link to it.

Create many subpages. Websites with useful content will grow either by content from author, company or community.

Existence in catalogs. Add your website to internet catalogs either related to business or technology. For technology, a good example is to at least attain an absolute minimum with, for example, www.dmoz.org and dir.yahoo.com. Even Google admits that it uses them.

Google Webmaster Tools
Just login to your Google account (or create one if you don’t have one). In the section “My Services”, follow the link Webmaster Tools. Insert url of your website and press OK.

Verification
Once you create the account, the first step is to verify that you are the owner of the website. There are two approaches. The first is adding a Meta Tag on your home page or, 2, uploading a file with a given random id inside the page root directory. It’s quick and easy – just follow the information’s on the screen!

Diagnostics
After the verification process, we can start exploring information that Google has gathered about your website. This tab allows you to check if, for example, your robots.txt file is correct, and how often the site is crawled.

Statistics
This tab shows search statistics that are related to your website. I allows you to see which pages were crawled by googlebot, what their page rank is, and which of them have the biggest value. Page analysis shows the keywords that Google has indexed. It also shows words used in external sites to link to the site.

Links
This tab is, I think, the most interesting of all. It provides a listing of all urls used in external websites , and much more related to links- even internal links too. Each link is described by number of pages that use it. You can also view details and find the paths to links that are not valid or can’t be crawled by Google.

Now you know the page rank principles! After reading this blog post, hopefully you have a better understanding of PR. Since Google is constantly becoming more popular and important for businesses looking to expand their visibility online, knowing these kinds of methods, and understanding them, are king.

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