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Social Media for Business

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Extend Reach Through Instagram Hashtags
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A majority of businesses today are shifting towards social media to attract new potential customers. Ever wonder why you are not receiving the desired likes or followers you deserve? Hashtags on Instagram posts are one of the easiest ways to engage with customers and ensure brand loyalty.

By using hashtags, it allows you to be discoverable by anyone using the app while extending your potential reach. Another advantage is that it allows you to link events and promotions specifically through your business name.

Now that you understand all the benefits of hashtagging in Instagram, the next step is to see what types of Instagram Hashtags are out there. Usually successful Instagram pages use hashtags that are simple yet explain what the post is all about. Keep in mind that sometimes it is better to use common keywords such as “food” for example because they are easier to find.

Just remember, hashtags only benefit your business rather than hurt it as long as it has context with your page and posts. Lastly, hashtagging is not only limited to Instagram but is also on other social media platforms as well such as Twitter, Facebook, Pinterest, and Tumblr. What are you waiting for, start incorporating hashtags into your Instagram page now and gain the exposure you need!

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Adapting Your Business Marketing Tactics for Facebook’s Algorithm Change
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Facebook has been making companies that rely on Facebook Organic Reach to go crazy so far in 2018! In late 2017, Facebook tested a new algorithm change that had oversea businesses in shock. In pre-selected international markets, the algorithm change began to promote posts from actual people – instead of businesses. Marketers were stunned and left wondering how they could possibly reach their audience again on their most lucrative platforms out there. Remember, the fastest growing segment on Facebook is people over 40 years of age who are very business friendly.

In the U.S., the change became permanent in January – the “people over pages” algorithm update was released to everyone. And the effect was immediate.  Businesses were hit hard and their organic reach went from 6 digits to less than a few hundred!

If you read the news and listen to the experts, there have been plenty of research that supports this change. But what really matters RIGHT THIS MINUTE is: How can you reach your Facebook audience again after this update? No doubt, it is going to be a challenge that we all have to adapt towards. In order to do so, businesses need to create more quality content that engages conversation amongst users while being involved with Facebook groups. Here are a few ways my business is adapting to the new algorithm. RG Pacific creates new and attractive content on business pages that link to the company’s website while ensuring that users have a chance to comment and convey their ideas in the post.

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Facebook Announces New Measurement Tools for Marketers
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Facebook is introducing new methods of ‘people based measurement’ that will help marketers see how effective cross-channel campaigns are, related to online and offline return on investment. On September 21st the social media channel announced that it would be partnering with the companies: Nielsen Catalina Solutions, Oracle Data Cloud, Neustar MarketShare and Visual IQ. This collaboration between Facebook and third parties would allow brands to have more accurate results. For example with Nielsen Catalina, brands will be able to learn how a campaign affected the offline purchases by connecting purchasing data from ads on Facebook and Instagram. The partnerships with Oracle Data Cloud would allow Datalogix to reach Facebook’s Lift API and examine how likely people are to purchase products if they have or have not seen an ad. The programs of Visual IQ and Neustar would allow brands to measure the ad impressions on consumers. The changes that Facebook is creating are allowing social media to become more brand friendly by creating new techniques to reach consumers and measuring these methods. This demonstrates how social media is becoming a greater influence between brands and consumers.

 

To access and read the full article from AdWeek click here.

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Snap Audience Match, Snapchat’s New Ad Targeting
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Snapchat has become one of the most popular channels to share photos and videos. However, compared to other social media sites, Snapchat had missed the in-app behavioral targeting for marketers. With the introduction of Snap Audience Match, Snapchat will now allow brands to take their email lists and files of mobiles devices IDs in order to anonymously sync data from Snap chats user pool. Marketers will also be able to target viewers based on the content categories that they follow. This new strategy will also allow brands to target interstitial ads. For example if a viewer were watching a recipe channel, then a food brand like Nestlé would be able to advertise in between videos. Another method that marketers can use are the Snapchat Geofilters or sponsored lenses. In this case if an individual uses one of these sponsored filters then the brand would be able to retarget him.

To read the full article from AdWeek click here.

To find out more about RG Pacific’s Social Media services click here.

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Your Guide To Using Snapchat For Marketing
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As video marketing content becomes increasing successful at bringing in customers, Snapchat is taking the lead when it comes to promoting your business’ services on social media. Snapchat has gone from being a simple photo and video sharing app to a marketing tool that can’t be ignored. The app has come a long way since its humble beginnings in 2011; self-destructing photos and video are no longer just for smartphone-savvy teens – they’re for marketers who want a creative way to reach their target audience.

Read more on Forbes.com…

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Instagram is Changing the Way Businesses Advertise on Social Media
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RG Pacific has actively proven that Social Media Marketing (SMM) can elevate a company’s customer base and increase sales in a dramatic way. SMM implements social networks such as Facebook, Twitter, and Instagram to successfully brand and market a business among today’s largest communities. Through years of successful experience and training, our web and marketing team at RG Pacific has mastered the algorithms behind top and upcoming social media platforms to help our clients create an impactful social media marketing plan. We like to live on the cutting edge of marketing innovation so our customers’ businesses stay ahead.

Until recently, marketing boutiques such as RG Pacific had little control over the reachable demographic on the image based social media platform: Instagram. On the other hand, Twitter and Facebook had optimized features, such as paid in-app advertising, feedback on activity, and interactive platforms. Instagram was a relatively elusive platform for the purpose of SMM.

According to a Pew Research Center report, 72% of online American adults use Facebook. So, when Facebook purchased Instagram in 2012 they also acquired the data from Instagram’s younger demographic. Since its acquisition of Instagram, Facebook has already begun making changes within Instagram that allow the RG Pacific’s marketing team to use Instagram in innovative ways to bring more customers to our clients. We are able to gain more insight into our target demographics’ preferences through the use of Facebook and Instagram’s detailed demographic data. Additionally, Facebook has incorporated their algorithms into Instagram news feed, which allows relevant and personalized content to be featured on a user’s Instagram homepage, placing our advertisements in the hands of potential customers.

Our team of experts recognize the immense value Instagram presents to our clients when it comes to accessing potential buyers and brand followers. Instagram now has 500 million users, and 300 million of them actively use the app every single day. Collectively, Instagram users are tapping the “like” button on Instagram 4.2 billion times per day, placing Facebook’s latest project on the forefront of user interaction. Our team at RG Pacific has years of working with Facebook algorithms which are now being implemented within Instagram. By combining this knowledge with our creative content development, we have finally gained control over how our clients are represented on Instagram.

With a highly comprehensive grasp on the back-end functions of Facebook, Twitter, and Instagram, RG Pacific has completed the SMM trifecta and we are excited to bring this knowledge to our clients. RG Pacific uses our client’s accounts to create content that reflects the culture of the consumer using the data provided on Analytics reports, social media insights, and e-commerce data. Our creative team works closely with the companies we represent to increase their online presence and generate leads to their products and services. We customize our SMM services to develop inspired marketing campaigns and engaging content to increase followers. In addition to these services, our team creates reports on conversions, clicks, and levels of engagement to help our clients keep track of the progress they are making on the online community. Give us a call at (888) 568-2555 to learn more about how the team at RG Pacific can help your company get into the hands of thousands of potential new customers.

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Your Facebook Social Media Presence
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With over 700 million active users, Facebook is the largest social media platform. People have been using the platform for years to connect and network with others. However, Facebook can also allow businesses to utilize the networking opportunities. You can grow your business and connect with more people through Facebook and here are the reasons why:

By creating a Facebook business page, you are able to connect with customers like never before. People that like your page are interested in your business so by creating a page you are allowing for interested customers to directly communicate with you and build relationships with your business.

One of the most important things regarding putting your business on Facebook is the fact that you are allowing for your business to grow a loyal fan base. With so many users online, businesses can put out relevant and useful content on their pages and in turn, interested customers will catch on and become fans of the company.

Getting on Facebook will also help you in regards to SEO (Search Engine Optimization). By creating a page with continuous content, you will increase your rankings on Google. Everything you post will be indexed by search engines so next time your website or business will show up earlier on Google.

You are also able to exponentially expand your company by getting on Facebook. Every time someone likes your page or a post you wrote, it pops up on all of their friends’ news feeds. This serves as an easy and free form of advertisement that can grow to hundreds or thousands of people throughout the internet. Having a Facebook page also allows for users to quickly share your business with their friends and ultimately expand your customer base as well.

You also need to beat the competition! If your competing businesses are on Facebook, they currently have an advantage over you. To make sure you can best compete with other businesses, it is important to take advantage of all possible platforms that can serve to be beneficial to your business. Joining Facebook is one of these platforms.

However, one key factor to keep in mind is that you don’t want to forget about your page and stop posting content. This will only hurt your business. You need to make sure to continuously create posts, while making sure not to spam people. This is where RG Pacific can help. how to get quality backlinks RG Pacific manages social media accounts and we will make sure to properly engage audiences to maximize potential gains. For a quote on social media marketing you can click here.

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Using Twitter to Build Your Brand
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Twitter is a micro blogging social network that is very simple to set up, and get running for the purposes of promoting your brand, content, products, sales, and more. The better the content you put out, the farther your content will go and the more mentions, retweets, and favorites it will earn.

Think of Twitter as a long term project. You need time to understand and grow your Twitter audience. A successful Twitter campaign consists of dedicated daily effort.

RG Pacific offers plans to help your business build its brand via Twitter. Our social media experts engage users by using hash tags, trending topics, and what people are searching on Twitter. Additionally, we search for your competition and get an idea of what content of theirs gets published consistently on Twitter.

Hire RG Pacific to manage your Twitter Profile

  • Set up new profile
  • Build your exisiting profile
  • Set up Twitter updates
  • Daily
  • Weekly
  • Set up and manage contests or sweepstakes
  • Build followers
  • Connect with buyers, followers, industry experts, etc.
  • Link building
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Pinterest for Your Business: a New Social Media Tool That You Need NOW
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Pinterest has quickly risen in 2012 and has become one of the hottest social networks for  fashion curators, celebrities, brands, and even the POTUS! But more importantly, it is now becoming a must have for e-commerce and business services websites everywhere!

The growth of Pinterest was very sudden and is one of the surprises in the Technology Industry for 2012. Pinterest grew its audience from 2.5 million people to 25 million between 2011 and 2012. By the end of the year, Nielsen ranked Pinterest as the sixth most popular social network, with 27.2 million unique U.S. visitors.

So how exactly does Pinterest work for you an your business? It can allow you to grow an audience similar to Facebook and Twitter BUT it also allows users to follow your brand and share it on a level that encourages trends, products, and reviews. It also is a great SEO tool as well. Your “board” can be optimized with your top terms to make your content SEO rich and gain a larger audience.

If you are in E-Commerce, it is critical that you add an item to Pinterest for your followers to check out (and share,

too!), with a price banner in the corner of the photo. Simply type out the value within the caption, like “Men’s Designer Shirt, $59”. Not only will it grow interest in your product, but can lead directly to sales as well.

One important element of Pinterest that is not only new but critical to business owners, whom are not really aware, is that most Pinterest users are in the purchase-ready part of the buying cycle! They are willing and ready to purchase items as they browse the Pinterest network. Therefore, it is CRUCIAL that you get your products in front of willing buyers who come across your products.
Pinterest is now becoming a critical marketing tool for businesses and is a new and innovative way to drive traffic to your website and, more importantly, build brand awareness and sales.  Pinterest is actively building integration tools for websites and site platforms like Magento, WordPress, and others. Not having Pinterest in 2013 will be a big mistake. Build your presence with Pinterest and see active users that are looking for a product or service like yours. It has even been reported that ROI and Sales is actually HIGHER on Pinterest than Facebook and Twitter COMBINED. That also is a tidbit of information that many are not aware of yet. Take this info and run with it before your competitors do.
Pin it to win!
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