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Finding the Best Social Media Channel For Your Industry
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Finding the right social media platform for your business is crucial. While certain industries may strive on Instagram others may do poorly. That is because each social media platform has its niche industry in which it serves the strongest to. This can be due to many reasons, maybe the album sharing, creation of events or videos. Certain industries need specific attributes of the social media platform for the industry. One of the reasons why using a specific social media site is important is because of the influencers from your industry that can be found. Influencers are a significant factor because of how they affect the consumer market. More recently, consumers have begun to trust social media influencers because they act as a tastemaker and friend. Influencers have become more trusted than celebrities because they connect personally with their audience and are everyday people like them. In one of AdWeek’s recent articles they shared an infographic that displays where industries ‘shine the brightest.’ Some of the information that can be found is how Instagram is the strongest channel for fashion and travel influencers. While parenting influencers are best found on Twitter and the best channel for the food industry is Facebook. Finding influencers on these social media channels can be a successful tool in reaching your audience. Check out the infographic here to see what social media platforms are best for your industry. Additionally you can allow RG Pacific to manage your social media accounts and help you find the best way to reach your audience and keep them engaged.

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Taking Your Store Online: Why an Online Store Can Boost Your Sales
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Having an online store can be an extreme advantage to ones business. Whether it be a stand lone or a supplement to a current business, getting your store online can bring your more sales than ever. Lets delve into this:

First of all, your online store doesn’t have store hours, which means unlike a conventional store, a customer can always access your inventory and make a purchase. Your online store is open 24/7 and sales can be made at any time. In addition to providing more opportunity for customers to make purchases, you are also expanding your potential customer base. You are not just a single physical location anymore. Your online store can be accessed from people across the nation and across the world. Not to mention that an online store is extremely flexible. You can immediately update inventory information, sale prices, or even create daily deals. This type of flexibility allows you to provide a change of information that customers can’t see in a conventional store. So, more opportunity, more customers, and more flexibility equals more sales.

Now, keep in mind that you are also dramatically increasing your visibility by putting your store online. With search engine optimization, online promotion and advertisements, customers will search for your online business and making sure they find you is part of the equation involved in making online sales. Additionally, you are also able to conduct direct marketing for your online store as well. And as opposed to conventional methods, you can closely monitor and manage the results you get for a very detailed marketing plan.

We have yet to mention perhaps the most important reason for having an online store. It is the technology age! People use their mobile phones and tablets everyday to browse inventory and purchase products. There is an entire generation of people that practically live online, and if your store doesn’t exist on the web, then to them it doesn’t exist. If you don’t provide your customers an online shopping experience, you are missing out on a huge market of potential sales. Don’t make this mistake!

For help creating an online shop for your store, contact RG Pacific today. You can fill out a quote submission here

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Set Up Your E-Commerce Shop for Valentine’s Day
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With Valentine’s day approaching, many business owners can expect a temporary boost in sales. However, with the internet market blooming, getting your shop online in time for Valentine’s Day can drastically increase your sales. In 2012, on average, every person spent $130.97 for Valentine’s Day so you can’t go wrong with setting up your E-Commerce shop today.

Creating an online shop, also known as an E-Commerce site, can prove to be very advantageous for your business. Plain and simple, creating an E-Commerce shop provides an additional platform for your customers to shop. With more ways for customers to shop, you will then make more sales because you can reach out to a larger audience. Another factor is that online shopping is much quicker for both the seller and buyer, and in today’s fast paced work environment a quick transaction can be a deal breaker for many potential customers. Not to mention that almost every potential customer will go online to shop. In fact, E-Commerce sales in 2013 accounted for $1.5 trillion.

Now that you know the advantages of an E-Commerce site, there is no better time to set up your online shop. With Valentine’s Day approaching in just over a month, you can take advantage of that fact that more than 25% of people will go online to shop. Meanwhile, according to About.com, 46.9% of tablet users and 40.7% of smartphone users will “research products, prices, and retailer information, redeem coupons and purchase products with their device.” So, if you set up your E-Commerce shop, you can reach out to a much larger customer base and effectively improve your sales.

Contact us if you want help building your shop!

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How to Advertise on Facebook – Paid and non-Paid
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Facebook is the number one social website on the planet.  It has become its own eco-system on the web. It reminds me of AOL in the 1990’s… you would log in and enter a unique online world, not an empty hallway like Google and Netscape (remember them?) used to be.  Facebook holds more information about people than any other PR company can ever give you, and there are both free and paid methods to get business using that information.

One of the first strategies any online marketing strategist will tell you is to get a Business Page on Facebook.  It can become your business hub of your social media strategy. You can use it to attract a fanbase, similar to an email list or phone list, that allows you to convey a message to all at the click of a mouse. The goal is to get a broad audience, with the biggest companies having millions of followers. Interacting with others on facebook and being proactive amongst users will gain you a following in no time!

Another free key strategy on facebook is to be active in social groups. Similar to forums, you need to be aware that no one wants to be sold every second of the day! Engaging potential clients with issues and questions they have is just as important as pitching your new product or service. The more they see you as an online friend, the better the chance that their social circle will migrate to your business page

Online Ads are the main revenue source for facebook, and for good reason. Facebook gives you the power to concentrate your ads to a very specific audience. Filters like age, income, location, income, education, company, profession, etc. give you the power to center your message to your customer profile. NO ONE offers that in the real world, which is what makes Facebook a must for any business!

As you will see from the points noted above, your facebook marketing campaign needs to be centered on your online business strategy. Mainly, who is your customer?? This is key to be successful. Taking in mind what you now know, creating or re-writing your strategy tailored for Facebook is most likely essential.

Happy hunting!

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