Facebook is the number one social website on the planet. It has become its own eco-system on the web. It reminds me of AOL in the 1990’s… you would log in and enter a unique online world, not an empty hallway like Google and Netscape (remember them?) used to be. Facebook holds more information about people than any other PR company can ever give you, and there are both free and paid methods to get business using that information.
One of the first strategies any online marketing strategist will tell you is to get a Business Page on Facebook. It can become your business hub of your social media strategy. You can use it to attract a fanbase, similar to an email list or phone list, that allows you to convey a message to all at the click of a mouse. The goal is to get a broad audience, with the biggest companies having millions of followers. Interacting with others on facebook and being proactive amongst users will gain you a following in no time!
Another free key strategy on facebook is to be active in social groups. Similar to forums, you need to be aware that no one wants to be sold every second of the day! Engaging potential clients with issues and questions they have is just as important as pitching your new product or service. The more they see you as an online friend, the better the chance that their social circle will migrate to your business page
Online Ads are the main revenue source for facebook, and for good reason. Facebook gives you the power to concentrate your ads to a very specific audience. Filters like age, income, location, income, education, company, profession, etc. give you the power to center your message to your customer profile. NO ONE offers that in the real world, which is what makes Facebook a must for any business!
As you will see from the points noted above, your facebook marketing campaign needs to be centered on your online business strategy. Mainly, who is your customer?? This is key to be successful. Taking in mind what you now know, creating or re-writing your strategy tailored for Facebook is most likely essential.