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Just 22% Of Consumers Trust ‘Native’ Ads, Study Finds

Just 22% Of Consumers Trust ‘Native’ Ads, Study Finds

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Engagement with “native” advertising — more commonly called sponsored content — varies by age, according to a new study from Outbrain.

While 28% of respondents report having clicked on native ads in the last six months, only 22% trust what they read.

That’s still better than Facebook, which has a 17% trust level.

That lack of trust isn’t caused by failure to understand the content: 57% grasp the content in native ads, vs. 52% for Facebook.

Not that mistrust is limited to native ads.

To Read Full Article, click here: https://www.mediapost.com/publications/article/339091/just-22-of-consumers-trust-native-ads-study-f.html?edition=114886

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