Snapchat has become one of the most popular channels to share photos and videos. However, compared to other social media sites, Snapchat had missed the in-app behavioral targeting for marketers. With the introduction of Snap Audience Match, Snapchat will now allow brands to take their email lists and files of mobiles devices IDs in order to anonymously sync data from Snap chats user pool. Marketers will also be able to target viewers based on the content categories that they follow. This new strategy will also allow brands to target interstitial ads. For example if a viewer were watching a recipe channel, then a food brand like Nestlé would be able to advertise in between videos. Another method that marketers can use are the Snapchat Geofilters or sponsored lenses. In this case if an individual uses one of these sponsored filters then the brand would be able to retarget him.
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