Pinterest for Your Business: a New Social Media Tool That You Need NOW

The growth of Pinterest was very sudden and is one of the surprises in the Technology Industry for 2012. Pinterest grew its audience from 2.5 million people to 25 million between 2011 and 2012. By the end of the year, Nielsen ranked Pinterest as the sixth most popular social network, with 27.2 million unique U.S. visitors.

So how exactly does Pinterest work for you an your business? It can allow you to grow an audience similar to Facebook and Twitter BUT it also allows users to follow your brand and share it on a level that encourages trends, products, and reviews. It also is a great SEO tool as well. Your “board” can be optimized with your top terms to make your content SEO rich and gain a larger audience.

If you are in E-Commerce, it is critical that you add an item to Pinterest for your followers to check out (and share,

too!), with a price banner in the corner of the photo. Simply type out the value within the caption, like “Men’s Designer Shirt, $59”. Not only will it grow interest in your product, but can lead directly to sales as well.

One important element of Pinterest that is not only new but critical to business owners, whom are not really aware, is that most Pinterest users are in the purchase-ready part of the buying cycle! They are willing and ready to purchase items as they browse the Pinterest network. Therefore, it is CRUCIAL that you get your products in front of willing buyers who come across your products.

Pinterest is now becoming a critical marketing tool for businesses and is a new and innovative way to drive traffic to your website and, more importantly, build brand awareness and sales.  Pinterest is actively building integration tools for websites and site platforms like Magento, WordPress, and others. Not having Pinterest in 2013 will be a big mistake. Build your presence with Pinterest and see active users that are looking for a product or service like yours. It has even been reported that ROI and Sales is actually HIGHER on Pinterest than Facebook and Twitter COMBINED. That also is a tidbit of information that many are not aware of yet. Take this info and run with it before your competitors do.

Pin it to win!

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