WilFit is a high end fitness club located in Mid-Wilshire, CA, otherwise known as Koreatown, Los Angeles. WilFit welcomes fitness enthusiasts of all levels from bodybuilders to beginners to join and attend elite fitness classes led by champion and certified professional trainers. Their goal has been to increase the gym’s online presence and to increase membership sign ups among residents in the Los Angeles area.
Our company dedicated its time to delivering a marketing plan with the intentions to increase WilFit’s online visibility, improve website, and make it easy for potential members to sign up. Our team switched WilFit’s original site over to a more user friendly platform known as WordPress. During the process our designers and developers worked together to create a site that provides visitors with relevant information right on the homepage and directs them to the sign up page.
Part of the marketing plan involved running social media advertisements to reach out to new and existing members and provide them with incentives to join. Producing organic social media as well as ads has proven to keep viewers engaged, while allowing new viewers to become possible customers.
In order to increase WilFit’s website visibility in search engines, we used Google Ad word campaigns and SEO optimization and marketing with monthly articles and backlinks. . Through our efforts WilFit has benefited greatly with an increase in new members.
They have been extremely happy with the results, seeing an increase in revenue.