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Extend Reach Through Instagram Hashtags
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A majority of businesses today are shifting towards social media to attract new potential customers. Ever wonder why you are not receiving the desired likes or followers you deserve? Hashtags on Instagram posts are one of the easiest ways to engage with customers and ensure brand loyalty.

By using hashtags, it allows you to be discoverable by anyone using the app while extending your potential reach. Another advantage is that it allows you to link events and promotions specifically through your business name.

Now that you understand all the benefits of hashtagging in Instagram, the next step is to see what types of Instagram Hashtags are out there. Usually successful Instagram pages use hashtags that are simple yet explain what the post is all about. Keep in mind that sometimes it is better to use common keywords such as “food” for example because they are easier to find.

Just remember, hashtags only benefit your business rather than hurt it as long as it has context with your page and posts. Lastly, hashtagging is not only limited to Instagram but is also on other social media platforms as well such as Twitter, Facebook, Pinterest, and Tumblr. What are you waiting for, start incorporating hashtags into your Instagram page now and gain the exposure you need!

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Adapting Your Business Marketing Tactics for Facebook’s Algorithm Change
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Facebook has been making companies that rely on Facebook Organic Reach to go crazy so far in 2018! In late 2017, Facebook tested a new algorithm change that had oversea businesses in shock. In pre-selected international markets, the algorithm change began to promote posts from actual people – instead of businesses. Marketers were stunned and left wondering how they could possibly reach their audience again on their most lucrative platforms out there. Remember, the fastest growing segment on Facebook is people over 40 years of age who are very business friendly.

In the U.S., the change became permanent in January – the “people over pages” algorithm update was released to everyone. And the effect was immediate.  Businesses were hit hard and their organic reach went from 6 digits to less than a few hundred!

If you read the news and listen to the experts, there have been plenty of research that supports this change. But what really matters RIGHT THIS MINUTE is: How can you reach your Facebook audience again after this update? No doubt, it is going to be a challenge that we all have to adapt towards. In order to do so, businesses need to create more quality content that engages conversation amongst users while being involved with Facebook groups. Here are a few ways my business is adapting to the new algorithm. RG Pacific creates new and attractive content on business pages that link to the company’s website while ensuring that users have a chance to comment and convey their ideas in the post.

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How to Advertise on Facebook – Paid and non-Paid
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Facebook is the number one social website on the planet.  It has become its own eco-system on the web. It reminds me of AOL in the 1990’s… you would log in and enter a unique online world, not an empty hallway like Google and Netscape (remember them?) used to be.  Facebook holds more information about people than any other PR company can ever give you, and there are both free and paid methods to get business using that information.

One of the first strategies any online marketing strategist will tell you is to get a Business Page on Facebook.  It can become your business hub of your social media strategy. You can use it to attract a fanbase, similar to an email list or phone list, that allows you to convey a message to all at the click of a mouse. The goal is to get a broad audience, with the biggest companies having millions of followers. Interacting with others on facebook and being proactive amongst users will gain you a following in no time!

Another free key strategy on facebook is to be active in social groups. Similar to forums, you need to be aware that no one wants to be sold every second of the day! Engaging potential clients with issues and questions they have is just as important as pitching your new product or service. The more they see you as an online friend, the better the chance that their social circle will migrate to your business page

Online Ads are the main revenue source for facebook, and for good reason. Facebook gives you the power to concentrate your ads to a very specific audience. Filters like age, income, location, income, education, company, profession, etc. give you the power to center your message to your customer profile. NO ONE offers that in the real world, which is what makes Facebook a must for any business!

As you will see from the points noted above, your facebook marketing campaign needs to be centered on your online business strategy. Mainly, who is your customer?? This is key to be successful. Taking in mind what you now know, creating or re-writing your strategy tailored for Facebook is most likely essential.

Happy hunting!

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