Social media is here people. Its no longer a fad, a trend, a new “hip” niche in the internet. It is front and center now, ahead of every business who wants to see the next quarter report with positive earnings. People socialize on the internet now more than ever. Everyone is using the internet on the go now, with mobile web search second to text messages, in their smart phones. It is imperative for a company to target this audience with their marketing initiatives, and naturally, Facebook, the face of social media, is the most ideal option.
But how do you do it? How do you market your business product or service to a network of millions of people, the 3rd largest population in the world if Facebook was a nation?? That is the million dollar question (literally). But no worries, I am here to get the search started! Here are the top 2 ways to market your company on Facebook:
Facebook for Business
A business listing is essential on any internet directory. Reviews and visibility are king. A Facebook Business Page allows your company to gain a voice on the network. You are able to gain a large following with “likes”, which is the equivalent of friends on Facebook. It is a great platform to gain insight on customers, market new products, announce events, and engage new clients. The goal is to gain access to friends of your followers. How? Well as you gain likes, make sure that what you market to their pages or timelines encourage action, such as promotions or discounts. People tend to trend those kinds of activities the most.
Groups are large niche networks of Facebook users, usually for a cause or reason. They are similar to your business page, only thing is you join it or create it, and it is not entirely public. Starting a group is similar to a business page, but joining groups are where the value is. Some groups are with tens of thousands of members, so it is an ideal platform to build your audience. Have a common strategy though, and be cautious. You can be kicked out groups, or tuned out, if you are too aggressive with your product or service. Be smart and engage users with talking trends. Take part in discussions. People are more likely to follow you if you are seen as engaging, rather than just another form of advertising.
There you have it folks, the top 2 tools at your disposal on Facebook for online marketing. Their are advertising avenues as well, such as Facebook Ads, that are similar to Google Adwords text ads that allow you to pay per click or impression. You can guide people to your Facebook business page or website. Personally, I guide those visits directly to my landing page or website. Unless you have a truly busy and engaging Facebook page, don’t risk the lead.
Good luck my friends and remember, find out who your customer is, and start the strategy with a solid plan!