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HTTP vs. HTTPS: Which is Better?

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Unless you are tech savvy and are constantly keeping up to date with the latest digital trends, the average user would probably not understand what HTTP or HTTPS even means. In simple terms, HTTP stands for Hypertext Transfer Protocol and is the most common way to connect and access websites. On the other hand, HTTPS is another iteration of HTTP but adds a layer of security to handle confidential material. Another protocol that can be used with HTTPS is the secure socket layer (SSL) which checks to make sure that the information from one party sent to another is consistent without any tampering.

HTTPS is used for e-commerce businesses or banks who require online payments via credit card since the added layer of security and encryption make it a safer choice than HTTP. Now that you know which one is better to use, how does HTTPS contribute towards Search Engine Optimization (SEO)? When it comes to Google search, Google tends to put preference towards safer websites which HTTPS fulfills. Ultimately, this leads to slightly increased rankings for websites that use HTTPS but what mostly changes the ranking is still website content.

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