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Should You Be Using Pay-Per-Click Advertising?
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Pay-per-click advertising is a form of advertisement used to direct traffic to websites, and involves the advertiser paying the publisher for every click on the ad. Often times this form of advertisement is used with search engines and involves advertisers bidding on the keywords they want. An example of this can be seen with Google AdWords.

Using pay-per-click advertising provides an assortment of benefits. As opposed to paying for an advertisement in a newspaper and not knowing whether or not your target market is exposed to the ad, using a pay-per-click will allow you to specifically reach your target customer and bring them directly to your website. Additionally, using pay-per-click advertising provides measurable and testable results. When launching an ad you can track how many people click on your ad and what they do once they click it. This provides a whole new level of information as opposed to something like a newspaper ad where you can’t compile any information from it. Another benefit with pay-per-click advertising is the simple fact that it is cost efficient. With these ads you are paying for every click so there isn’t much wasted money and you can accurately track your campaign results and return on investment.

However, what is important with pay per click advertising is making sure you are maximizing your profit. Pay per click advertising can be very profitable if carried out correctly, but in order to be successful one must know what keywords will brings them the best results and to bid on those keywords. When hiring RG Pacific to manage your pay-per-click advertisements, we will analyze and assess your keywords including its impressions, CPC, and conversions and then make recommendations to improve your pay-per-click performance and ultimately provide more traffic to your site.

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Top 10 Reasons to Create Micro Websites for your Business
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Business exposure is so crucial nowadays, especially in todays economy. I see so many businesses cram soo much information on their websites with the intention of exposing all of their products and services to their customers. With their online marketing and advertising budgets lower than before, it has become crucial for businesses to sell as much as possible to each web visitor all the time.

They also have the intention of becoming optimized and listed for all their web services on Google and other search engines. But, since their website is so full of different information and services, it is hard for them to become specialized in a specific service or product… hence, they have a low page rank and do not appear on the 1st page of their product keyword searches! This is huge dilemma and alot of businesses do not know what to do. They cannot afford to remove information, they have no time to redesign their site… and their budget is small. What can they do?

Creating micro websites is the answer! A micro website is a mini website that is specific to a product or service. You have 10 products? The key here is creating 10 mini websites (3-4 pages) that are keyword dense and specific to theis product/service, with a powerful keyword based URL. The goal? Get optimized and listed faster for this product/service keyword, thus having another “branch” in your online marketing tree of offerings.

Here are the top 10 reasons this will work:

  1. You can keep it specific to a keyword phrase only! You do not have to worry about Google or another search engine not knowing about what your site is about. The content and keywords will be very specific and direct.
  2. You can buy a keyword based URL for your product or service. As you all may know, your URL is the most powerful SEO tool in search engine optimization. Adding your keyword to your domain name can work wonders.
  3. You can show your company specialization for this particular product or service. As you know, many web visitors do not take the time to really familiarize themselves with your different offerings. A micro website gives you the chance to show off your expertise and uniqueness of your company as it relates to the product or service.
  4. A micro website will get you ranked faster. Creating a micro website that is specific to a keyword phrase gives you up to a 40% faster optimization rate, thus getting you ranked higher much faster than your main website would.
  5. Saves you money in online advertising. As you know, SEO takes alot of time. A micro website can save you tons of money in the long run since it can get listed faster than your main website.
  6. Gives your company more exposure. Imagine having your micro websites appear for all of your products or services, along with your main website? This is called web dominance. Why not give it a try?
  7. Are affordable. Micro websites cost considerably less than adding the amount of pages to your website, both in design and advertising costs. Why not save money and get more exposure on the internet with another website?
  8. Great regional strategy. Does your business have multiple locations? Are your services offered in different areas? Micro websites can also help you target geo specific customers with the same keyword strategy!
  9. Create backlinks to your website to boost it’s page rank. Micro websites can also boost your main website traffic and ranking too. Linking your micro websites to your main website will give your main site considerable web traffic, thus boosting its page rank and backlinks considerably.
  10. It works. Thousands of internet savvy businesses have been implementing micro websites to their online busness model. Try typing in a city based keyword, check Google local listings, and see how many websites are the same company. This gives companies who implement it more exposure, better SEO results, and a competitive advantage… all the while saving them tons of money. Try it!

If you would like my company, www.RGPacific.com, to work with you to implement this strategy, please give me a call at 323-314-2127. We are located in Los Angeles and offer the best and most affordable web design, development, and internet marketing services.

Please do not hesitate to post some questions!

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How iPhone applications can help your business
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Who doesn’t have or know about an iPhone nowadays? It seems Apple has its own Internet niche and platform, especially with the popularity and dominance of the Apple iPhone and iPod Touch (not to mention the iPad that was released this month). The web experience on an iPhone is quite different than any other mobile device with web browsing capabilities. It seems that iPhone-based mobile websites have a different feel compared to other wireless websites- They look, feel, and are experienced differently.

Because of this superiority in how a mobile website can be experienced using an iPhone or iPod, Apple iPhone application development is extremely popular to corporations and businesses alike. the Apple iTunes store has become dominant as compared to other Internet giants, namely Google, Blackberry, and Microsoft. People are more likely to spend money on an iPhone app than to use a free wireless application offered by other service providers. This exudes Apple’s dominance, and therefore businesses need to understand this and develop an iPhone application for their products or websites aside from any other mobile initiatives. It seems have a “Apple” plan of action is an area now that is completely independent from all other online initiatives. This is powerful stuff.

As a business owner myself, and an iPhone app developer too, reliance on Apple’s web audience is both important and essential to success and long term planning. Everyone expects Apple App development to continue to grow, so a business that relies on e-commerce of Internet exposure as an arm to their growth needs to implement an iPhone app initiative to remain ahead and competitive in their market. But, what kind of iPhone app should you develop? This intriguing question can result in either spending a few thousand dollars, to upwards of $50K+ in development.

Realizing what you want your iPhone website to do is important. Its it what you want the app to do that matters. There are two main distinctions in development:

1) Do you want it to be an extension of your web content.

or

2) Do you want your iPhone app to accomplish a task or function with your customers? For example, sell, execute a task, or store data.

Such a distinction is important both financially and strategically. Some retailers do not have the capability to sell on mobile devices, so, rather then develop an iPhone app with that capability, it will not be feasible in the foreseeable future. Therefore, developing an iPhone app that triggers web traffic and promotes products is just as valuable and important. But, for those companies that do have the ability to afford mobile sales and iPhone database development and execution, being realistic in expectations and studying competitors is also crucial.

Remember, iPhone app development is exciting but it has its limitations. Many developers are frustrated that Apple only gives limited code access and manipulation, therefore limitations exist. Also, once you develop your app, getting it on the App store requires much work and PR initiatives, as well as rules and guidelines.

For more information on app development and marketing, my company would be glad to be of service. You can write me at info@rgpacific.com with your specific questions or call me directly to discuss your project ideas. Apple is now important to business strategy on the web, how will you apply it to yours?

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How to Improve your Page Rank on Google
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I assume your thinking about improving your page rank.. who isn’t right? Why search the web for articles or buy expensive software when you can easily do it yourself!
Just use Google’s Webmaster Tool’s- a free tool that can work wonders for your SEO and Page Rank goals. Because, ultimately, who knows more about how to improve your PR than Google?

A little about it

Page Rank or PR – It’s The Holy Grail of webmasters.
I’ve searched the web and have read many articles describing what the method of Page Rank is and how to use some sort of gadget to improve it instantly. Some of them give clues how to increase this value. It is interesting to me that, for many people, this indicator seems to be a little artificial. Everyone aims for PR10, which means maximum page rank exposure, but few know the real reason. If a website has good content, it will eventually be displayed on top of the searches for interesting keywords even if it has poor page rank!

Useful clues
All articles, blogs and Google tips leads me to the conclusion that the content of your website is the most important factor. Don’t try to cheat web crawlers or don’t rely only on exchange links with other websites. If the site is interesting, and content is relevenat, its PR will improve sooner or later. Yes, I know that everybody prefers sooner, but you should do it right from the start.

Some recommendations:

Attain as much external links on the website as you can, on a consistant basis. If people find something interesting on our website, they will link to it.

Create many subpages. Websites with useful content will grow either by content from author, company or community.

Existence in catalogs. Add your website to internet catalogs either related to business or technology. For technology, a good example is to at least attain an absolute minimum with, for example, www.dmoz.org and dir.yahoo.com. Even Google admits that it uses them.

Google Webmaster Tools
Just login to your Google account (or create one if you don’t have one). In the section “My Services”, follow the link Webmaster Tools. Insert url of your website and press OK.

Verification
Once you create the account, the first step is to verify that you are the owner of the website. There are two approaches. The first is adding a Meta Tag on your home page or, 2, uploading a file with a given random id inside the page root directory. It’s quick and easy – just follow the information’s on the screen!

Diagnostics
After the verification process, we can start exploring information that Google has gathered about your website. This tab allows you to check if, for example, your robots.txt file is correct, and how often the site is crawled.

Statistics
This tab shows search statistics that are related to your website. I allows you to see which pages were crawled by googlebot, what their page rank is, and which of them have the biggest value. Page analysis shows the keywords that Google has indexed. It also shows words used in external sites to link to the site.

Links
This tab is, I think, the most interesting of all. It provides a listing of all urls used in external websites , and much more related to links- even internal links too. Each link is described by number of pages that use it. You can also view details and find the paths to links that are not valid or can’t be crawled by Google.

Now you know the page rank principles! After reading this blog post, hopefully you have a better understanding of PR. Since Google is constantly becoming more popular and important for businesses looking to expand their visibility online, knowing these kinds of methods, and understanding them, are king.

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Bricks and Mortar and an Online Store – Expand your Business on the Go
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I have had several clients in the past that were very hesitant to start an online store, with all virtually telling me the same excuse- business is fine, why complicate things? Surly a business owner, with little time to dedicate to learning about the internet and managing a website, can make more money concentrating on his business with walk in customers right? Wrong! Yes, in today’s ever changing social media landscape, that has become business suicide!

The internet today is everywhere. In every sector of the business community. Retail, Wholesale, Distribution, Manufacturing… You name the industry, I can find you the top dogs in the niche thriving online.  The internet is needed now because it is everywhere. People are online at home, at work, on the go (with mobile phones), and in the air (iPad’s and tablets). Therefore the old cliche of a 24 hour online business model is more true than ever now.  Social media has become a mainstay for many people of affluent culture, and the middle class is the biggest online contributor online.

If you are trying to package and sell your products to your customers locally, you all are aware that location is key. With the internet, you can pinpoint your customers by time, age, income, demograhic, and geographic location. Anytime, for a modest budget. Business owners are using an online storefront to present new products, sell last years overstock, reach new markets and cities, and build a CRM system that can help business in the coming years.

The biggest difference I tell clients about online marketing for their products online is this: Print, TV and Radio allows your to market to a general audience. You “hope” your kind of customer reads your message, which is why there are “slogans” and gotcha statements in ads. WIth online marketing, the opposite holds true. People visit certain websites and therefore you can find your target market in a few minutes, so your message is more personal and direct, you can talk to your customers personally. No newspaper or magazine can give you that kind of access.

An online store can be affordable and robust. Start an online brand and show off your products and attempt to sell your hottest items. Get to know your market and customers, and invite walk in clients to give you feedback about your website. You will find that everyone is on the web, people everywhere look for goods and services on search engines like Google. Not being seen online is like having a store in the middle of nowhere.

Remember guys… Location, location, location!

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