Unless you are tech savvy and are constantly keeping up to date with the latest digital trends, the average user would probably not understand what HTTP or HTTPS even means. In simple terms, HTTP stands for Hypertext Transfer Protocol and is the most common way to connect and access websites. On the other hand, HTTPS is another iteration of HTTP but adds a layer of security to handle confidential material. Another protocol that can be used with HTTPS is the secure socket layer (SSL) which checks to make sure that the information from one party sent to another is consistent without any tampering.
HTTPS is used for e-commerce businesses or banks who require online payments via credit card since the added layer of security and encryption make it a safer choice than HTTP. Now that you know which one is better to use, how does HTTPS contribute towards Search Engine Optimization (SEO)? When it comes to Google search, Google tends to put preference towards safer websites which HTTPS fulfills. Ultimately, this leads to slightly increased rankings for websites that use HTTPS but what mostly changes the ranking is still website content.
The Title tag is like the thesis to your college essay. It encompasses the main points, or keywords, of your page. The page headers, content, and links are supposed to support the main keywords of that page, which is intended to tell Google what your page is about. Each page should be indexed. Do no saturate your page with your keyword phrase though! A rule of thumb is to repeat your keyword no more than 3 times per 200 words.
The keyword tag and description tag is what Google uses to describe your website in its search listings, so this alone should tell you of its importance. Be smart and write effective content for each page, and use a set keyword phrase. And also please be practical. The main page should have your most important keywords, and your other pages should encompass other terms, but make them similar. For example, “wholesale handbags, purses”. If you have a 5 page website, one or two terms will suffice. 5 pages and 10 keywords will not!!