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Extend Reach Through Instagram Hashtags
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A majority of businesses today are shifting towards social media to attract new potential customers. Ever wonder why you are not receiving the desired likes or followers you deserve? Hashtags on Instagram posts are one of the easiest ways to engage with customers and ensure brand loyalty.

By using hashtags, it allows you to be discoverable by anyone using the app while extending your potential reach. Another advantage is that it allows you to link events and promotions specifically through your business name.

Now that you understand all the benefits of hashtagging in Instagram, the next step is to see what types of Instagram Hashtags are out there. Usually successful Instagram pages use hashtags that are simple yet explain what the post is all about. Keep in mind that sometimes it is better to use common keywords such as “food” for example because they are easier to find.

Just remember, hashtags only benefit your business rather than hurt it as long as it has context with your page and posts. Lastly, hashtagging is not only limited to Instagram but is also on other social media platforms as well such as Twitter, Facebook, Pinterest, and Tumblr. What are you waiting for, start incorporating hashtags into your Instagram page now and gain the exposure you need!

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Adapting Your Business Marketing Tactics for Facebook’s Algorithm Change
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Facebook has been making companies that rely on Facebook Organic Reach to go crazy so far in 2018! In late 2017, Facebook tested a new algorithm change that had oversea businesses in shock. In pre-selected international markets, the algorithm change began to promote posts from actual people – instead of businesses. Marketers were stunned and left wondering how they could possibly reach their audience again on their most lucrative platforms out there. Remember, the fastest growing segment on Facebook is people over 40 years of age who are very business friendly.

In the U.S., the change became permanent in January – the “people over pages” algorithm update was released to everyone. And the effect was immediate.  Businesses were hit hard and their organic reach went from 6 digits to less than a few hundred!

If you read the news and listen to the experts, there have been plenty of research that supports this change. But what really matters RIGHT THIS MINUTE is: How can you reach your Facebook audience again after this update? No doubt, it is going to be a challenge that we all have to adapt towards. In order to do so, businesses need to create more quality content that engages conversation amongst users while being involved with Facebook groups. Here are a few ways my business is adapting to the new algorithm. RG Pacific creates new and attractive content on business pages that link to the company’s website while ensuring that users have a chance to comment and convey their ideas in the post.

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Using Twitter to Build Your Brand
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Twitter is a micro blogging social network that is very simple to set up, and get running for the purposes of promoting your brand, content, products, sales, and more. The better the content you put out, the farther your content will go and the more mentions, retweets, and favorites it will earn.

Think of Twitter as a long term project. You need time to understand and grow your Twitter audience. A successful Twitter campaign consists of dedicated daily effort.

RG Pacific offers plans to help your business build its brand via Twitter. Our social media experts engage users by using hash tags, trending topics, and what people are searching on Twitter. Additionally, we search for your competition and get an idea of what content of theirs gets published consistently on Twitter.

Hire RG Pacific to manage your Twitter Profile

  • Set up new profile
  • Build your exisiting profile
  • Set up Twitter updates
  • Daily
  • Weekly
  • Set up and manage contests or sweepstakes
  • Build followers
  • Connect with buyers, followers, industry experts, etc.
  • Link building
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Pinterest for Your Business: a New Social Media Tool That You Need NOW
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Pinterest has quickly risen in 2012 and has become one of the hottest social networks for  fashion curators, celebrities, brands, and even the POTUS! But more importantly, it is now becoming a must have for e-commerce and business services websites everywhere!

The growth of Pinterest was very sudden and is one of the surprises in the Technology Industry for 2012. Pinterest grew its audience from 2.5 million people to 25 million between 2011 and 2012. By the end of the year, Nielsen ranked Pinterest as the sixth most popular social network, with 27.2 million unique U.S. visitors.

So how exactly does Pinterest work for you an your business? It can allow you to grow an audience similar to Facebook and Twitter BUT it also allows users to follow your brand and share it on a level that encourages trends, products, and reviews. It also is a great SEO tool as well. Your “board” can be optimized with your top terms to make your content SEO rich and gain a larger audience.

If you are in E-Commerce, it is critical that you add an item to Pinterest for your followers to check out (and share,

too!), with a price banner in the corner of the photo. Simply type out the value within the caption, like “Men’s Designer Shirt, $59”. Not only will it grow interest in your product, but can lead directly to sales as well.

One important element of Pinterest that is not only new but critical to business owners, whom are not really aware, is that most Pinterest users are in the purchase-ready part of the buying cycle! They are willing and ready to purchase items as they browse the Pinterest network. Therefore, it is CRUCIAL that you get your products in front of willing buyers who come across your products.
Pinterest is now becoming a critical marketing tool for businesses and is a new and innovative way to drive traffic to your website and, more importantly, build brand awareness and sales.  Pinterest is actively building integration tools for websites and site platforms like Magento, WordPress, and others. Not having Pinterest in 2013 will be a big mistake. Build your presence with Pinterest and see active users that are looking for a product or service like yours. It has even been reported that ROI and Sales is actually HIGHER on Pinterest than Facebook and Twitter COMBINED. That also is a tidbit of information that many are not aware of yet. Take this info and run with it before your competitors do.
Pin it to win!
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Online Black Friday Sales Top $1 Billion. Time to Sell Online Better Than Ever
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CNN recently reported that Online Black Friday sales topped $1 Billion last week, the most ever. That is a 26% increase from 2011. All signs point to 1 thing- the time to sell online is now.

Bricks and Mortar stores only account for 45% of online sales, companies like Walmart, BestBuy, and Apple seeing a 32% combined increase from a year before. That data tells a very revealing story… 55% of online shopping came from 2nd tier websites, or small business or niche eCommerce companies. The data is telling- the time to sell online is now.

With the ability to create a powerful e-commerce website using 3rd party platforms like OpenCart, Magento, and WordPress, it is only logical that every small business in the retail industry needs to be online. 55% of local business search is mobile now. Online Advertising is more affordable than ever using tools like Google Adwords and Yelp Ads, and deal makers like Groupon and Living Social.

The good part about this new trend is that there is so much room to grow. Other than electronics, consumer polls show that there is no #1 site in many other retail categories like Womens Clothing, Sporting Goods, and others. A new e-commerce company can lay claim to a niche locally and even nationally.  With the increase of social media marketing and peer ratings, high budget advertising is really a thing of the past. Peer-to-peer marketing is now more vital than ever. Having high reviews, social media exposure, and competitive pricing go a long way today. Get in on it now!

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How to Market Your Company on Facebook
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Social media is here people. Its no longer a fad, a trend, a new “hip” niche in the internet. It is front and center now, ahead of every business who wants to see the next quarter report with positive earnings. People socialize on the internet now more than ever.  Everyone is using the internet  on the go now, with mobile web search second to text messages, in their smart phones.  It is imperative for a company to target this audience with their marketing initiatives, and naturally, Facebook, the face of social media, is the most ideal option.

But how do you do it? How do you market your business product or service to a network of millions of people, the 3rd largest population in the world if Facebook was a nation?? That is the million dollar question (literally). But no worries, I am here to get the search started! Here are the top 2 ways to market your company on Facebook:

Facebook for Business

A business listing is essential on any internet directory. Reviews and visibility are king. A Facebook Business Page allows your company to gain a voice on the network.  You are able to gain a large following with “likes”, which is the equivalent of friends on Facebook.  It is a great platform to gain insight on customers, market new products, announce events, and engage new clients.  The goal is to gain access to friends of your followers. How? Well as you gain likes, make sure that what you market to their pages or timelines encourage action, such as promotions or discounts. People tend to trend those kinds of activities the most.

Facebook Groups

Groups are large niche networks of Facebook users, usually for a cause or reason.  They are similar to your business page, only thing is you join it or create it, and it is not entirely public. Starting a group is similar to a business page, but joining groups are where the value is.  Some groups are with tens of thousands of members, so it is an ideal platform to build your audience. Have a common strategy though, and be cautious. You can be kicked out groups, or tuned out, if you are too aggressive with your product or service. Be smart and engage users with talking trends. Take part in discussions. People are more likely to follow you if you are seen as engaging, rather than just another form of advertising.

There you have it folks, the top 2 tools at your disposal on Facebook for online marketing. Their are advertising avenues as well, such as Facebook Ads, that are similar to Google Adwords text ads that allow you to pay per click or impression. You can guide people to your Facebook business page or website. Personally, I guide those visits directly to my landing page or website. Unless you have a truly busy and engaging Facebook page, don’t risk the lead.

Good luck my friends and remember, find out who your customer is, and start the strategy with a solid plan!

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How to Improve your Page Rank on Google
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I assume your thinking about improving your page rank.. who isn’t right? Why search the web for articles or buy expensive software when you can easily do it yourself!
Just use Google’s Webmaster Tool’s- a free tool that can work wonders for your SEO and Page Rank goals. Because, ultimately, who knows more about how to improve your PR than Google?

A little about it

Page Rank or PR – It’s The Holy Grail of webmasters.
I’ve searched the web and have read many articles describing what the method of Page Rank is and how to use some sort of gadget to improve it instantly. Some of them give clues how to increase this value. It is interesting to me that, for many people, this indicator seems to be a little artificial. Everyone aims for PR10, which means maximum page rank exposure, but few know the real reason. If a website has good content, it will eventually be displayed on top of the searches for interesting keywords even if it has poor page rank!

Useful clues
All articles, blogs and Google tips leads me to the conclusion that the content of your website is the most important factor. Don’t try to cheat web crawlers or don’t rely only on exchange links with other websites. If the site is interesting, and content is relevenat, its PR will improve sooner or later. Yes, I know that everybody prefers sooner, but you should do it right from the start.

Some recommendations:

Attain as much external links on the website as you can, on a consistant basis. If people find something interesting on our website, they will link to it.

Create many subpages. Websites with useful content will grow either by content from author, company or community.

Existence in catalogs. Add your website to internet catalogs either related to business or technology. For technology, a good example is to at least attain an absolute minimum with, for example, www.dmoz.org and dir.yahoo.com. Even Google admits that it uses them.

Google Webmaster Tools
Just login to your Google account (or create one if you don’t have one). In the section “My Services”, follow the link Webmaster Tools. Insert url of your website and press OK.

Verification
Once you create the account, the first step is to verify that you are the owner of the website. There are two approaches. The first is adding a Meta Tag on your home page or, 2, uploading a file with a given random id inside the page root directory. It’s quick and easy – just follow the information’s on the screen!

Diagnostics
After the verification process, we can start exploring information that Google has gathered about your website. This tab allows you to check if, for example, your robots.txt file is correct, and how often the site is crawled.

Statistics
This tab shows search statistics that are related to your website. I allows you to see which pages were crawled by googlebot, what their page rank is, and which of them have the biggest value. Page analysis shows the keywords that Google has indexed. It also shows words used in external sites to link to the site.

Links
This tab is, I think, the most interesting of all. It provides a listing of all urls used in external websites , and much more related to links- even internal links too. Each link is described by number of pages that use it. You can also view details and find the paths to links that are not valid or can’t be crawled by Google.

Now you know the page rank principles! After reading this blog post, hopefully you have a better understanding of PR. Since Google is constantly becoming more popular and important for businesses looking to expand their visibility online, knowing these kinds of methods, and understanding them, are king.

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