Facebook has been making companies that rely on Facebook Organic Reach to go crazy so far in 2018! In late 2017, Facebook tested a new algorithm change that had oversea businesses in shock. In pre-selected international markets, the algorithm change began to promote posts from actual people – instead of businesses. Marketers were stunned and left wondering how they could possibly reach their audience again on their most lucrative platforms out there. Remember, the fastest growing segment on Facebook is people over 40 years of age who are very business friendly.
In the U.S., the change became permanent in January – the “people over pages” algorithm update was released to everyone. And the effect was immediate. Businesses were hit hard and their organic reach went from 6 digits to less than a few hundred!
If you read the news and listen to the experts, there have been plenty of research that supports this change. But what really matters RIGHT THIS MINUTE is: How can you reach your Facebook audience again after this update? No doubt, it is going to be a challenge that we all have to adapt towards. In order to do so, businesses need to create more quality content that engages conversation amongst users while being involved with Facebook groups. Here are a few ways my business is adapting to the new algorithm. RG Pacific creates new and attractive content on business pages that link to the company’s website while ensuring that users have a chance to comment and convey their ideas in the post.