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The Importance of Mobile Apps for Your Business

The Importance of Mobile Apps for Your Business

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The internet is one of the easiest places to find stores, gifts, music, information and so much more. As a business owner and marketing manager, you want to find your target audience and consumers and get them to complete an action; such as, filing out a form or buying a product/service. In a recent article from Business Insider, it was mentioned that smartphone mobile apps now account for 50% of digital media interactions by consumers. This means that half of the consumers that go online do it through mobile applications instead of desktop browsers. This mobile app trend is due to the fact that in the US about 70% of the population owns a smartphone or tablet. Many consumers today are upgrading their devices to have access to faster networks such as 4G LTE. Additionally, smartphone manufacturers are increasing the screen size for many of their current smartphones. A device with a larger screen makes online content more visible and products can include more details. Thus, it allows consumers to engage more and makes it easier to complete your call to action.

Consumers are already online, why not make it easier for them to buy than with a mobile app? If your business wants to develop a mobile app reach more consumers, then RG Pacific can help your business reach that goal.

To find out more about RG Pacific’s Mobile App Development click here.

To access the full article from Business Insider Click Here.

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